Shoorah

Challenge:

Shoorah, a mental health and wellness app offering AI-powered therapy support, self-assessments, and enterprise wellness programs, needed a marketing website that could clearly explain a wide range of features (AI chat support, breathwork, rituals, self-assessments, employee assistance programs) to two very different audiences — individual users and businesses — while driving app downloads and signups.

Solution Implemented:

We built a feature-rich marketing website with dedicated sections explaining each core feature (Shuru AI companion, self-assessments, breathwork, rituals, restore/sleep tools, podcasts), an FAQ-driven format to make complex mental health concepts approachable, and a separate business-focused narrative around their Premium Employee Assistance Program (PEAP). Mental health statistics and trust signals were woven throughout to underscore the platform’s relevance and credibility.

Technology Stack Used:

HTML5, CSS3, JavaScript, Cloud Hosting

Impact & Results:

  • Clear, accessible explanations of a complex, multi-feature mental health app for both consumer and B2B audiences
  • Stronger positioning of the enterprise PEAP offering alongside the consumer app
  • Improved trust and context through mental health statistics and testimonials
  • Smoother path from website visit to app store download

Project Description:

A marketing website built for Shoorah, a mental health and wellness app offering AI-powered support and enterprise wellness programs. The site breaks down a wide range of app features for both individual and business audiences, using clear explanations and trust-building statistics to drive app downloads and PEAP business inquiries.