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The client, an Ahmedabad-based bridal jewellery brand run by a mother-daughter duo, needed an e-commerce platform to showcase an extensive range of traditional jewellery styles (Jadau Kundan, Moissanite, Kanika, Hirak, Vilay, Tribal) across multiple product categories. The site required deep category/sub-category organization, collection-based storytelling, and a smooth browsing experience for high-value bridal purchases.
We built a multi-level category and collection structure (Necklace, Earrings, Rings, Kada, Choker, Accessories — each further split by jewellery style), curated homepage sections for “Hot Right Now,” “Best Sellers,” and “Bridal Collection,” and brand storytelling sections highlighting the founders’ craftsmanship. The platform also includes a gift card feature, testimonials, and WhatsApp-based customer engagement.
Shopify, Liquid, HTML5, CSS3, JavaScript, REST APIs
A bridal and festive jewellery e-commerce platform built on Shopify, featuring deep category organization across traditional jewellery styles, curated collection storytelling, and a premium shopping experience tailored for bridal and festive purchases.
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