Challenge

The client needed a focused and trust-driven e-commerce platform to sell blue light blocking glasses to Danish consumers — targeting office workers, students, gamers, and parents looking to reduce the negative effects of screen exposure such as poor sleep, headaches, and eye strain. Their existing setup lacked a platform capable of communicating the science behind blue light protection, showcasing test certifications from a credible institution, segmenting products by use case (adults, children, gaming), and offering a risk-free trial experience to overcome buyer hesitation in a relatively new product category in Denmark.

Solution Implemented

We developed a clean, conversion-focused blue light glasses e-commerce platform for Blueglass.dk on Shopify, featuring a structured product catalog across four collections — Blue Light Glasses (without prescription), Kids, Gaming, and Secondhand (Preloved). The platform includes a 30-day free trial powered by Klarna, a Preloved/Secondhand section for refurbished glasses at a discount, a glasses size guide, an FAQ page, a B2B corporate agreement page (Erhverv), and dedicated science and certification pages — including official testing results from Dansk Teknologisk Institut (DTI) confirming up to 92% blocking of violet and blue light. Gift cards, customer account management, and social media integration via Facebook and Instagram complete the platform.

Technology Stack Used

Shopify, HTML5, CSS3, JavaScript, Liquid (Shopify Templating), REST APIs, Cloud Hosting (Shopify CDN)

Impact & Results

  • Niche product catalog segmented across Adults, Kids, Gaming, and Preloved collections
  • 30-day free trial with Klarna integration to eliminate buyer hesitation
  • Preloved/Secondhand section enabling circular commerce with discounted refurbished glasses
  • Official DTI (Dansk Teknologisk Institut) certification page confirming up to 92% blue/violet light blocking
  • Science page educating buyers on blue light and its effects on sleep, headaches, and focus
  • Glasses size guide for accurate fit selection without in-store try-on
  • B2B corporate agreement page for bulk business orders
  • Gift card system for gifting blue light glasses
  • Social commerce integration via Facebook and Instagram

Project Description

Blueglass.dk is a Danish Shopify-powered e-commerce platform specialising in blue light blocking glasses for screen users — from office workers and students to gamers and children. Built around trust and science, the platform features products tested and certified by Dansk Teknologisk Institut (DTI) for blocking up to 92% of blue and violet light, a risk-free 30-day trial via Klarna, and a Preloved secondhand section for sustainable, discounted purchases. With dedicated collections for adults, kids, and gaming, an educational science section, a size guide, and a B2B corporate offering, Blueglass.dk delivers a complete and credible blue light eyewear shopping experience for the Danish market.