Challenge
Westgate Global, a multinational provider of modular protection and partition systems for industrial and construction environments, needed a fully localized German (DE) version of their corporate website to support their expansion into the DACH region. The site needed to accurately translate technical industry terminology (dust protection, weather protection, partitioning systems) while maintaining the same brand standards, structure, and credibility signals as their UK and US sites.
Solution Implemented
We delivered the WPML-based German localization of the WordPress website, translating and adapting all core sections — solutions, products (Flexiscreen, Flexiwall, Flexicurtain, Anchorwall, Hoardfast), industry sectors, and case studies/projects — for the German market. Local contact details, certifications, and project case studies relevant to the DACH region were structured to align with the existing global site architecture while reading naturally for German-speaking B2B audiences.
Technology Stack Used
WordPress, WPML (Multilingual), Elementor, PHP, MySQL, HTML5, CSS3, JavaScript, Cloud Hosting
Impact & Results
- Fully localized German experience matching brand and technical accuracy across UK/US/DE sites
- Clear navigation between regional sites (UK/US/DE) for international visitors
- Consistent presentation of certifications (ISO 9001, ISO 14001, EcoVadis) for German B2B credibility
- Supported lead generation from German/DACH market industrial and construction clients
Project Description
The German-language localization of Westgate Global’s corporate website, supporting their expansion into the DACH market. Built on WordPress with WPML, the work involved adapting technical product, solution, and project content for German-speaking industrial and construction audiences, while maintaining consistency with the company’s UK and US sites.
