Challenge
The client, a Cambridge-based electric bike engineering company, needed an e-commerce platform to sell their proprietary IDS conversion system, stock e-bikes (Bromptons, Moultons), and custom builds, while educating customers on technical specifications and supporting B2B/retail purchase flows.
Solution Implemented
We built a WordPress/WooCommerce store with detailed product configurators (“Build Your Bike”), category-based browsing (Converted Bromptons, Moultons, Custom Conversions), an integrated knowledge hub with technical articles and press coverage, and a customer testimonial section to build trust around the premium pricing.
Technology Stack Used
WordPress, WooCommerce, Elementor, HTML5, CSS3, JavaScript, PHP
Impact & Results
- Clear technical education supporting premium-priced purchases
- Streamlined custom build and conversion ordering process
- Strengthened brand credibility via press mentions and testimonials
- Organized product range across multiple bike platforms
Project Description
An e-commerce platform built for a UK electric bike engineering company, showcasing proprietary e-bike conversion technology, custom builds, and stock bikes — designed to educate and convert customers for a premium, technically complex product line.
