Challenge
Shoorah, a mental health and wellness app offering AI-powered therapy support, self-assessments, and enterprise wellness programs, needed a marketing website that could clearly explain a wide range of features (AI chat support, breathwork, rituals, self-assessments, employee assistance programs) to two very different audiences — individual users and businesses — while driving app downloads and signups.
Solution Implemented
We built a feature-rich marketing website with dedicated sections explaining each core feature (Shuru AI companion, self-assessments, breathwork, rituals, restore/sleep tools, podcasts), an FAQ-driven format to make complex mental health concepts approachable, and a separate business-focused narrative around their Premium Employee Assistance Program (PEAP). Mental health statistics and trust signals were woven throughout to underscore the platform’s relevance and credibility.
Technology Stack Used
HTML5, CSS3, JavaScript, Cloud Hosting
Impact & Results
- Clear, accessible explanations of a complex, multi-feature mental health app for both consumer and B2B audiences
- Stronger positioning of the enterprise PEAP offering alongside the consumer app
- Improved trust and context through mental health statistics and testimonials
- Smoother path from website visit to app store download
Project Description
A marketing website built for Shoorah, a mental health and wellness app offering AI-powered support and enterprise wellness programs. The site breaks down a wide range of app features for both individual and business audiences, using clear explanations and trust-building statistics to drive app downloads and PEAP business inquiries.
