Challenge
Voylla, an established online fashion jewellery brand selling across its own website, app, and 25+ marketplaces, needed a refreshed website and landing page experience to better showcase its vibrant, culturally-inspired jewellery collections (like Shahi Dwar and Gota Patti) and improve how visitors moved from homepage to product discovery, especially for promotional campaigns like “Deal of the Day.”
Solution Implemented
We led a UI/UX redesign of key website and landing pages, focused on stronger visual hierarchy, more engaging product showcases, clearer category navigation, and improved mobile responsiveness. The redesign emphasized vibrant, on-brand visuals and effective call-to-action placement to guide visitors more smoothly from browsing into purchase intent, while keeping the experience consistent with Voylla’s existing platform and brand identity.
Technology Stack Used
HTML5, CSS3, JavaScript, Figma (UI/UX Design), Responsive Design
Impact & Results
- Stronger visual hierarchy highlighting featured collections and promotions
- Improved mobile responsiveness and navigation flow
- Clearer, more effective call-to-action placement on landing pages
- Smoother user journey from homepage to product pages, supporting conversion
Project Description
A UI/UX redesign of website and landing pages for Voylla, an established online fashion jewellery brand. The redesign focused on improving visual hierarchy, navigation, and mobile responsiveness to better showcase the brand’s culturally-inspired jewellery collections and promotional campaigns, working within Voylla’s existing e-commerce platform.
